Apartment locating doesn't get nearly the same attention for a real estate niche as others do, but there are a few good reasons you should put it on your radar if new to the business, or have been in real estate for years

Easier to start

It usually takes a few months after getting into traditional real estate sales to see any real action. That is only if you're working with a team that will give you leads and training. If you're like most people entering in real estate it can take months to see any progress with clients.

Apartment locating is something you don't need to wait for. You can start right now touring apartments, learning your market, and get leads on your own without having to wait on anyone to train you or give you leads.

Great way to get home-buyer leads down the road.

People who rent apartments often eventually buy houses. If you've done the work to develop a good relationship with your clients, they will come to you when they're ready to start the house buying process.

Lot's of practice managing a sales pipeline.

Apartment locating is an effective way to learn how to manage a sales pipeline. Juggling a lot of clients can overwhelm you, but if you learn the basic systems and processes to manage it, those skills will transfer to anything else you do in real estate.

Lot's of referrals

Apartment locating means working with more people. The more people you work with, the more your reputation gets out. Over time you will rely less on internet leads and more on free word-of-mouth referrals. Many of them could eventually become home-buyer clients.

Backup Plan!

All real estate markets work differently. Interest rates & inventory heavily impacts traditional home sales. Commercial real estate takes a long time to close. You could be the best agent in the world, but if there aren't enough homes to buy or sell, you're pretty much screwed. Apartment locating can be an effective backup market in case your primary real estate niche isn't going well.

Less Stress

Apartment locating isn't nearly as stressful as traditional real estate sales. You don't deal with contracts, negotiations, inspections, financing, appraisals, or any of that. Your client does all of the paperwork through online applications.