Origin Story

I'm Alexander Concepcion. I'm the owner of Taco Street Locating. In less than 4 years I've made over half a million dollars apartment locating.

Writing that feels crazy given where I was.

I was a desperate 27 year old with no career or any professional path forward. Worse, I was dead broke. Only rent money from Dad got me by.   

All I had was a real estate license.

Apartment locating wasn't high on my list of careers to pursue. Desperation was the only reason I started. 

It was supposed to be a quick detour for me to pay rent.

I never could have imagined dramatically it would change my life.

In what felt like a flash I went from broke to running a multiple six-figure business. I've worked with hundreds of clients from all around the world. I've built teams across four cities - Austin, Dallas, Houston, and Miami. I became one of the top apartment locators in my market. 

The money was great, but the best part was the life I built.

I didn't have to kill myself to make this all happen.

In fact, I worked part time hours. I slept well. I kept stress low. I went to the gym most days.  My office was my kitchen counter or the co-working space at a local gym where I wore the clothes I woke up with.

I explored new hobbies and passion projects, and never sacrificed time with friends or family.

I traveled the world for over six months and bought a house in my favorite neighborhood.

Of course it wasn't all easy. I've felt all the emotions one could feel running a business. Frustration from shitty clients, fear of failing at something new, and rage at people who didn't pay me.

But I also know the joy of seeing big juicy checks flow in, the satisfaction of providing a valuable service, the confidence that comes making $40,000 in a single month, and most importantly, the independence that comes with doing it all on my own terms.

Which now brings us to why I'm writing this, and why you're reading this. 

I'm going to teach you everything I've learned.
    
  • How to make money apartment locating
  • How to avoid the rookie mistakes that cause most locators to fail
  • How to avoid costly the mistakes that will cost you tens of thousands of dollars
  • How to go from glorified freelancer to apartment locating business owner
  • How to use technology to build systems and operations
  • Marketing, Branding & Advertising 
  • And Much Much More

You might be asking the obvious question. Why am I doing this? These are my "Coca-Cola formula" secrets.

Why would I give this away?

I'm retiring from apartment locating - at least the current way I do it. The business has been great to me. The money and so has the lifestyle has been great. But everything isn't meant to last forever. 

But I have a shitload of hard earned wisdom and lessons to share.

Not doing this would be a waste, and a disservice to everyone I can help.

Plus,  I'm an entrepreneur and I want to make money.  But since I'm not a narsisistic psychopathic entrepreneur looking to scam you out of your money, I will do this by adding value. Lot's of value. 

There's a Buddhist idea that goes Through Anything, Everything.
   
Learning apartment locating won't just show you how to make money. It will show you the foundational principles of entrepreneurship and running your own business. The courses here will double as a mini-masters program in entrepreneurship. 

These principles will stay with you forever, and serve you with whatever business you do in the future. 

I hope I can guide you well.